Imagine if you will a diet study, a seemingly ordinary diet study. One that compares low carb and low fat diets. Now imagine that you are reading the results, and find the unequivocal superiority of the low carb diet.
Both the Low and Moderate Carbohydrate groups lost significantly more weight as well as inches from their waists and thighs than the Control group, while the Low Carbohydrate group lost a greater percentage of body fat. Although the Moderate Carbohydrate group showed significant reductions in serum cholesterol, the Low Carbohydrate group showed the greatest improvements in serum cholesterol, triglycerides, high-density lipoprotein, low-density lipoprotein, and very-low-density lipoprotein.
Consider, if you will, how you would write the conclusion to these findings. That all-important snippet of text that will be read by those too busy to read the full synopsis, the snippet that will be picked up in articles and future studies.
Perhaps you will write something that bears some resemblance to the words and phrases in the Conclusion. Something that recognizes the low carb diet as being at least equal in your test for weight loss, yet reducing more body fat than the low fat diet. Consider how you will sum up the findings, that the low carb diet provided significantly better results for cholesterol and triglycerides. But before you put your pen to paper, read the actual conclusion:
Moderate approaches to weight loss such as a moderate-carbohydrate low-fat diet may be prudent.
There is nothing wrong with your eyes. Those are the words the study authors penned. An example, perhaps of cognitive dissonance.
You are traveling through another dimension –a dimension not only of sight and sound but of mind. A journey into a wondrous land whose boundaries are that of imagination. That’s a signpost up ahead: your next stop: the Twilight Zone of Diet Studies!